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SERVICES MARKETING

"ZEITHAML V. A.,BITNER M,"

SERVICES MARKETING - 0 - NEW YORK MCGRAW-HILL COMPANIES INC 1996 - XX+700

ISBN: 0-07-114881-7

Subjects--Topical Terms:
"MANAGEMENT,SERVICES MARKETING"

Dewey Class. No.: 658.8 ZET.

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