Branding in a Competitive Marketplace (Record no. 1003610)

MARC details
000 -LEADER
fixed length control field 00349nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231219s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baisya Rajat K.
245 ## - TITLE STATEMENT
Title Branding in a Competitive Marketplace
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage Pub. India pvt.Ltd.New Delhi New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 229
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Studies & Research, Navi Mumbai Institute of Management Studies & Research, Navi Mumbai 22/12/2023 360.00   658.827 MCM-56BB0029699 22/12/2023 22/12/2023 Book

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