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Digital marketing excellence : planning, optimizing and integrating online marketing (Record no. 1146752)

MARC details
000 -LEADER
fixed length control field	00493nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240117s2023 xx und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781032450353
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.872/CHA/SMI/DAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Chaffey, Dave, 1963-; Smith, P. R. 1957-; Chaffey, Dave, 1963-
245 ## - TITLE STATEMENT
Title	Digital marketing excellence : planning, optimizing and integrating online marketing
250 ## - EDITION STATEMENT
Edition statement	6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New york
Name of publisher, distributor, etc.	T&F INDIA
Date of publication, distribution, etc.	2023
300 ## - PHYSICAL DESCRIPTION
Extent	638
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				BVDU Department of Engineering and Technology off Campus , Navi Mumbai	BVDU Department of Engineering and Technology off Campus , Navi Mumbai	12/12/2023	1150.00		658.872/CHA/SMI/DAV	ETM-E3826	18/01/2024	18/01/2024	Book