BRAND POSITIONING: STRATEGIES FOR COMPETITIUE ADVANTAGE (Record no. 126241)

MARC details
000 -LEADER
fixed length control field 00354pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SENGUPTA S.,
245 ## - TITLE STATEMENT
Title BRAND POSITIONING: STRATEGIES FOR COMPETITIUE ADVANTAGE
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. TAT MCGRAW-HILL BOOK PUBLUISHING CO LTD
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent XIX+299
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 6777
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Entrepreneurship Development, Pune Institute of Management & Entrepreneurship Development, Pune 18/04/2011   658 SEN IMP-IM-6986 01/03/2023 1 01/03/2023 Book

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