Normal view MARC view ISBD view

ADVERTISING MANAGEMENT (Record no. 132043)

MARC details
000 -LEADER
fixed length control field	00340pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-87692-236-1
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	AAKER D.A.,MYERS J.G.,
245 ## - TITLE STATEMENT
Title	ADVERTISING MANAGEMENT
Medium	Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NEW DELHI
Name of publisher, distributor, etc.	PRENTICE-HALL OF INDIA PVT LTD
Date of publication, distribution, etc.	1975
300 ## - PHYSICAL DESCRIPTION
Extent	XVI+612
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	12616

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Institute of Management & Entrepreneurship Development, Pune	Institute of Management & Entrepreneurship Development, Pune	19/04/2011		659.1 AAK	IMP-IM-7288	01/03/2023	1	01/03/2023	Book