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ADVERTISING MANAGEMENT (Record no. 133805)

MARC details
000 -LEADER
fixed length control field	00343pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	81-203-1219-8
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	BAT/MAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	BATRA R,/ MAYER J.G./ AAKER D.A.
245 ## - TITLE STATEMENT
Title	ADVERTISING MANAGEMENT
Medium	Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NEW DELHI
Name of publisher, distributor, etc.	PRENTICE- HALL OF INDIA
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	754
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	14495

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Institute of Management & Entrepreneurship Development, Pune	Institute of Management & Entrepreneurship Development, Pune	19/04/2011	250.00		659.1 BAT/MAY	IMP-IM-13685	01/03/2023	1	01/03/2023	Book