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MARKETING MANAGEMENT (Record no. 138668)

MARC details
000 -LEADER
fixed length control field	00363pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	81-317-0200-B
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KOTLER, PHILIPS./KELLER, K. L.
245 ## - TITLE STATEMENT
Title	MARKETING MANAGEMENT
Medium	Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NEW DELHI
Name of publisher, distributor, etc.	PEARSON EDUCATION
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	621
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	MARKETING MANAGEMENT
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	19577

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Institute of Management & Entrepreneurship Development, Pune	Institute of Management & Entrepreneurship Development, Pune	19/04/2011	BHARATI MADH. SAHA. GRAH. BHANDAR LTD.	450.00		658.802	IMP-IM-17823	01/03/2023	1	01/03/2023	Book