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ADVERTISING THEORY AND PRACTICE (Record no. 281504)

MARC details
000 -LEADER
fixed length control field	00376pam a2200157a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230405s1994 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	ENG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	CHUNAWALA S A, SETHIA K C
245 ## - TITLE STATEMENT
Title	ADVERTISING THEORY AND PRACTICE
250 ## - EDITION STATEMENT
Edition statement	1994
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NULL
Name of publisher, distributor, etc.	HIMALAYA PUB HOUSE
Date of publication, distribution, etc.	1994
300 ## - PHYSICAL DESCRIPTION
Extent	419
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ADVERTISING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	MBA
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	693

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
					Yashwantrao Mohite Institute of Management, Karad	Yashwantrao Mohite Institute of Management, Karad		01/01/1996	HIMALAYA PUB. HOUSES, MUMBAI	225.00		659.1	YMK-MBK-1065	17/04/2023	17/04/2023	Book