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Guerrilla Advertising 2:More Unconventional Brand Communication (Record no. 354753)

MARC details
000 -LEADER
fixed length control field	00421nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230511s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-1-8566-9-747-7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.113
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lucas Gavin
245 ## - TITLE STATEMENT
Title	Guerrilla Advertising 2:More Unconventional Brand Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	UK
Name of publisher, distributor, etc.	Laurence King Pub.Ltd.UK
Date of publication, distribution, etc.	2011
300 ## - PHYSICAL DESCRIPTION
Extent	191PB 29X22 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising Photography

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