Advertising and Sales Promotion (Integrated Marketing Communication): Text and Cases (Record no. 819618)

MARC details
000 -LEADER
fixed length control field 00382pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MITTAL (Arun)
Relator term author
245 ## - TITLE STATEMENT
Title Advertising and Sales Promotion (Integrated Marketing Communication): Text and Cases
Medium Textual Document
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Wisdom Publications New Delhi
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 536
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 404
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 25/02/2011 ISHAAN BOOK HOUSE 203.00   659.1 IMD-26UB0000559 17/08/2023 3 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 25/02/2011 ISHAAN BOOK HOUSE 203.00   659.1 IMD-26UB0000558 17/08/2023 2 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 25/02/2011 ISHAAN BOOK HOUSE 203.00   659.1 IMD-26UB0000557 17/08/2023 1 17/08/2023 Book

Powered by Koha