Crisis Marketing When Bad Things Happen to Good companies (Record no. 821422)

MARC details
000 -LEADER
fixed length control field 00354pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MARCONI (Joe)
Relator term author
245 ## - TITLE STATEMENT
Title Crisis Marketing When Bad Things Happen to Good companies
Medium Textual Document
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. NTC Business Books USA,
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent x, 246
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 2208
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 19/09/1998 895.00   658.8 IMD-26PB0003704 17/08/2023 1 17/08/2023 Book

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