Integrated Advertising, Promotion and Marketing Communications (Record no. 834101)

MARC details
000 -LEADER
fixed length control field 00394pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW (Kenneth E.)/ BAACK (Donald)
Relator term author
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion and Marketing Communications
Medium Textual Document
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education Delhi, Harlow, Singapore
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 478
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 4995
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014385 17/08/2023 100 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014384 17/08/2023 99 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014383 17/08/2023 98 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014382 17/08/2023 97 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014381 17/08/2023 96 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014380 17/08/2023 95 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014379 17/08/2023 94 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014378 17/08/2023 93 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014377 17/08/2023 92 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014376 17/08/2023 91 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014375 17/08/2023 90 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014374 17/08/2023 89 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014373 17/08/2023 88 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014372 17/08/2023 87 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014371 17/08/2023 86 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014370 17/08/2023 85 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014369 17/08/2023 84 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014368 17/08/2023 83 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014367 17/08/2023 82 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014366 17/08/2023 81 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014365 17/08/2023 80 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014364 17/08/2023 79 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014363 17/08/2023 78 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014362 17/08/2023 77 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014361 17/08/2023 76 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014360 17/08/2023 75 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014359 17/08/2023 74 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014358 17/08/2023 73 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014357 17/08/2023 72 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014356 17/08/2023 71 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014355 17/08/2023 70 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014354 17/08/2023 69 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014353 17/08/2023 68 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014352 17/08/2023 67 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014351 17/08/2023 66 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014350 17/08/2023 65 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014349 17/08/2023 64 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014348 17/08/2023 63 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014347 17/08/2023 62 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014346 17/08/2023 61 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014345 17/08/2023 60 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014344 17/08/2023 59 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014343 17/08/2023 58 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014342 17/08/2023 57 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014341 17/08/2023 56 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014340 17/08/2023 55 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014339 17/08/2023 54 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014338 17/08/2023 53 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014337 17/08/2023 52 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014336 17/08/2023 51 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014335 17/08/2023 50 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014334 17/08/2023 49 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014333 17/08/2023 48 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014332 17/08/2023 47 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014331 17/08/2023 46 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014330 17/08/2023 45 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014329 17/08/2023 44 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014328 17/08/2023 43 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014327 17/08/2023 42 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 31/07/2013 Global Educational Books 461.23   659.1 IMD-26BB0014326 17/08/2023 41 17/08/2023 PG Book Bank
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