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Advertising and sales promotion (Record no. 85268)

MARC details
000 -LEADER
fixed length control field	00411pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8189547429
Terms of availability
040 ## - CATALOGING SOURCE
Original cataloging agency	MSUB_390002
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mittal, Arun
Relator term	Author
245 ## - TITLE STATEMENT
Title	Advertising and sales promotion
Remainder of title	integrated marketing communication
Statement of responsibility, etc.	Arun Mittal
Medium	Paper
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Wisdom Publication
Date of publication, distribution, etc.	2008
300 ## - PHYSICAL DESCRIPTION
Extent	vii,533
Dimensions	29x17cms
365 ## - TRADE PRICE
Price type code	INR 290.00
Price note	PB
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title	8360

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Yashwantrao Mohite College of Arts, Science And Commerce, Pune	Yashwantrao Mohite College of Arts, Science And Commerce, Pune	01/06/2021	Bharati Sahakari Madhyavarti Grahak Bhandar	340.00			YMP-38523	24/02/2023	2	24/02/2023	Book
					Yashwantrao Mohite College of Arts, Science And Commerce, Pune	Yashwantrao Mohite College of Arts, Science And Commerce, Pune	01/06/2021	Bharati Sahakari Madhyavarti Grahak Bhandar	340.00			YMP-38522	24/02/2023	1	24/02/2023	Book