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Advertising Management :2nd Ed (Record no. 884450)

MARC details
000 -LEADER
fixed length control field	00293nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231011s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	D.A.Aaker and Jhon Mayers
245 ## - TITLE STATEMENT
Title	Advertising Management :2nd Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Prentice Hall of India Ltd New Delhi -
365 ## - TRADE PRICE
Price amount	55

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