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Advertising Management (Record no. 889166)

MARC details
000 -LEADER
fixed length control field	00296nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231011s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rajeev Batra
245 ## - TITLE STATEMENT
Title	Advertising Management
250 ## - EDITION STATEMENT
Edition statement	5Ed.20
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Prentice Hall of India Ltd New Delhi -
365 ## - TRADE PRICE
Price amount	250

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