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Integrated Marketing Communications (Record no. 914336)

MARC details
000 -LEADER
fixed length control field	00358nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231011s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Dutta Kirti
245 ## - TITLE STATEMENT
Title	Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement	First
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Oxford University Press ,New Delhi
Date of publication, distribution, etc.	2016
300 ## - PHYSICAL DESCRIPTION
Extent	489
365 ## - TRADE PRICE
Price amount	446

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