Managing Brand Equity (Record no. 979158)

MARC details
000 -LEADER
fixed length control field 00298nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231219s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David A.Aaker
245 ## - TITLE STATEMENT
Title Managing Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. The Free Press ,NewYork /London
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Studies & Research, Navi Mumbai Institute of Management Studies & Research, Navi Mumbai 21/12/2023 1283.00   658.827 MCM-56BB0004957 21/12/2023 21/12/2023 Book

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