SHETH (Jagdish N.)/ PARVATIYAR (Atul) <br/><br/>
Customer Relationship Management: Emerging Concepts, Tools and Applications 

 - 15th Rep. 
 - New Delhi  Tata McGraw-Hil Publication Company Limited . Delhi  2011 
 - viii, 544 
<br/><br/><label>Dewey Class. No.: </label>658.8`12  / SHE