TY  - BOOK
AU  - SHETH (Jagdish N.)/ PARVATIYAR (Atul)
TI  - Customer Relationship Management: Emerging Concepts, Tools and Applications
U1  - 658.8`12 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hil Publication Company Limited . Delhi
ER  -