JETHWANEY (Jaishri)/ JAIN (Shruti) <br/><br/>
Advertising Management included Sales Promotion 

 - 2nd 
 - New Delhi  Oxford University Press. New Delhi, New York , Mumbai,  2015 
 - iv, 651 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JET