Kotler <br/><br/>
Principles Of Marketing  Textual Documents 

 - 12th ed 
 - Mumbai  Himalay Publishing House  2007 
 - XXXII/557 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658.79999999999995  / KOT