Sayre, Shay. <br/><br/>
Camaign Planner for Promotion and IMC /   Textual Documents 
NULL. 
 - 2nd ed /   . 
 - Bangalore :   Thomson Learning, Inc. ,   2000. 
 - 326 ;   24*18. 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Index Terms: </label>General Management 
<br/><br/><label>Dewey Class. No.: </label>658  / SAY