TY  - BOOK
AU  - KOTLER PHILIP,
TI  - MARKETING MANAGEMENT (ANALYSIS PLANNING IMPLEMENTATION AND CONTROL)
SN  - 0-87692-513-1
U1  - 658.802 
PY  - 1989///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PRIVATE LTD
ER  -