TY  - BOOK
AU  - AAKER D.A.,DAY G.S.,
TI  - MARKETING RESEARCH PRIVATE AND PUBLIC SECTOR DECISIONS
SN  - 0-471-08738-6
U1  - 658.838 
PY  - 1980///
CY  - NEW DELHI
PB  - JOHN WILEY and SONS
ER  -