TY  - BOOK
AU  - CUNDIFF E.W.,STILL R.R.,GOVONI N.A.P.
TI  - FUNDAMENTALS OF MODERN MARKETING
SN  - 0-87692-158-6
U1  - 658.802 
PY  - 1977///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT. LTD.
ER  -