KOTLER P.,ARMSTRONG G., <br/><br/>
PRINCIPLES OF MARKETING  Textual Documents 

 - NEW JERSEY  PRENTICE HALL ENGLEWOOD CLIFFS  1994 
 - XI+692 
<br/><br/><label>ISBN: </label>0-534-03897-2   
<br/><br/><label>Dewey Class. No.: </label>658.802  / LUS/LUS