DALRYMPLE D.J.,PARSONS L.J.,JEANNET J.P. <br/><br/>
CASES IN MARKETING MANAGEMENT  Textual Documents 

 - NEW YORK  JOHN WILEY and SONS INC  1992 
 - X+598 
<br/><br/><label>ISBN: </label>0-471-54746-8   
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL/PAR