TY  - BOOK
AU  - DALRYMPLE D.J.,PARSONS L.J.,JEANNET J.P.
TI  - CASES IN MARKETING MANAGEMENT
SN  - 0-471-54746-8
U1  - 658.8 
PY  - 1992///
CY  - NEW YORK
PB  - JOHN WILEY and SONS INC
ER  -