TY  - BOOK
AU  - SHETH J. N.,PARVATIYAR A.,SHAINESH G.
TI  - CUSTOMER RELATIONSHIP MANAGEMENT : EMERGING CONCEPTS, TOOLS AND APPLICATIONS
SN  - 0-07-043504-9
U1  - 658.5 
PY  - 2001///
CY  - NEW DELHI
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
ER  -