AAKER D.A.,BATRA R.,MYERS J.G. <br/><br/>
ADVERTISING MANAGEMENT  Textual Documents 

 - NEW DELHI  PRENITCE-HALL OF INDIA PVT LTD  1992 
 - XIII+592 
<br/><br/><label>ISBN: </label>81-7493-487-1   
<br/><br/><label>Dewey Class. No.: </label>659.1  / RAT