TY  - BOOK
AU  - AAKER D.A.,BATRA R.,MYERS J.G.
TI  - ADVERTISING MANAGEMENT
SN  - 81-7493-487-1
U1  - 659.1 
PY  - 1992///
CY  - NEW DELHI
PB  - PRENITCE-HALL OF INDIA PVT LTD
ER  -