AAKER D.A.,MYERS J.G., <br/><br/>
ADVERTISING MANAGEMENT  Textual Documents 

 - NEW DELHI  PRENTICE-HALL OF INDIA PVT LTD  1975 
 - XVI+612 
<br/><br/><label>ISBN: </label>0-87692-236-1   
<br/><br/><label>Dewey Class. No.: </label>659.1  / AAK