TY  - BOOK
AU  - AAKER D.A.,MYERS J.G.,
TI  - ADVERTISING MANAGEMENT
SN  - 0-87692-236-1
U1  - 659.1 
PY  - 1975///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
ER  -