BATRA R,MYERS J.G,AAKER D.A. <br/><br/>
ADVERTISING MANAGEMENT  Textual Documents 

 - NEW DELHI  PRENTICE HALL OF INDIA  2003 
 - XI + 754 
<br/><br/><label>ISBN: </label>0-87692-790-8   
<br/><br/><label>Dewey Class. No.: </label>659.1  / AAK