BATRA R,/ MAYER J.G./ AAKER D.A. <br/><br/>
ADVERTISING MANAGEMENT  Textual Documents 

 - NEW DELHI  PRENTICE- HALL OF INDIA  2004 
 - 754 
<br/><br/><label>ISBN: </label>81-203-1219-8   
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT/MAY