BROOKE,MICHAL / MILLS, W.R. <br/><br/>
THE ENCYCLOPEDIA OF STRATEGIC MARKEITING MAGEMENT NEW PRODEUCT DEVELOMENT  Textual Documents 

 - NEW DELHI  JAICO PUBLISHING HOUS  2005 
 - 219 
<br/><br/><label>ISBN: </label>81-7992-391-6   
<br/><br/><label>Dewey Class. No.: </label>658.80203  / BRO/MILLS