TY  - BOOK
AU  - BROOKE,MICHAL / MILLS, W.R.
TI  - THE ENCYCLOPEDIA OF STRATEGIC MARKEITING MAGEMENT NEW PRODEUCT DEVELOMENT
SN  - 81-7992-391-6
U1  - 658.80203 
PY  - 2005///
CY  - NEW DELHI
PB  - JAICO PUBLISHING HOUS
ER  -