MCDANIEL, CARL./GATE, ROGER. <br/><br/>
MARKETINGRESEARCH ESSENTIAL  Textual Documents 

 - NEW YORK  PALGRAVE  2001 
 - 489 
<br/><br/><label>ISBN: </label>0-324-02317-0   
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCD/GAT