TY  - BOOK
AU  - COOPER, D R
AU  - SCHINDLER,P S
TI  - MARKETING RESEARCH: CONCEPTS AND CASES
SN  - 0-07-060091-0
U1  - 658.802 
PY  - 2006///
CY  - NEW DELHI
PB  - TATA MCGRAW-HII PUBLISHING COMPANY LIMITED
ER  -