DAS, NAVEEN <br/><br/>
BRAND MANAGEMENT PERSPECTIVES AND PRACTICES  Textual Documents 

 -  ICFAI UNIVERSITY PRESS  2004 
 - 188 
<br/><br/><label>ISBN: </label>81-7881-071-9   
<br/><br/><label>Dewey Class. No.: </label>658.802  / DAS