LUSCH,R F <br/><br/>
THE SERVICE-DOMINANT LOGIC OF MARKETING  Textual Documents 

 - NEW DELHI  PRENTICE HALL OF INDIA  2006 
 - 449 
<br/><br/><label>ISBN: </label>81-203-3040-4   
<br/><br/><label>Dewey Class. No.: </label>658.802  / LUS/VAR