TY  - BOOK
AU  - MOHAN MANANDRA
TI  - ADVERTISING MANAGEMENT CONCEPTS AND CASES
SN  - 978-0-07-451780-2
U1  - 659.1 
PY  - 1989///
CY  - NEW DELHI
PB  - TAT MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - ADVERSTING MANAGEMENT
ER  -