TY  - BOOK
AU  - DHOLAKIA NIKHILESH
TI  - MARKETING MANAGEMENT CASES AND CONCEPTS
SN  - 0333-90275-0
U1  - 658.152 
PY  - 1978///
CY  - CHENNAI
PB  - MACMILLAN PUBLISHING CO INC.
KW  - MARKETING
ER  -