Kotler, Philip  ., <br/><br/>
A Framework for Marketing Management  Textual Documents 

 - 4TH. 
 - Delhi  Pearson Education Inc.  2011 
<br/><br/><label>ISBN: </label>978-81-317-5937-0   
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/KEL