Mittal, Arun. <br/><br/>
Advertising and Sales Promotion Text & Cases  Textual Documents 

 - 1st. 
 - Delhi  Wisdom Publications  2008. 
 - 536. 
<br/><br/><label>ISBN: </label>81-261-2832-1   
<br/><br/><label>Dewey Class. No.: </label>659.1  / MIT