Mohan ,Manendra. <br/><br/>
Advertistig Management Concepts and Cases  Textual Documents 

 - 32rd ed /   2011. 
 - Delhi  Tata McGraw Hill Publishing Company Limited 
 - 418. 
<br/><br/><label>ISBN: </label>978-0-07-451780-2   
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH