Orville Walker. <br/><br/>
Marketing Strategy A Decision Focused Approach  Textual Documents 

 - 7 th ed. 
 - Delhi  Tata McGraw Hill Publishing Company Limited 
 - 352. 
<br/><br/><label>ISBN: </label>978-93-392-0526-3   
<br/><br/><label>Subjects--Index Terms: </label>General Topic of marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.802  / ORV