Ramaswamy / Namkumari. <br/><br/>
Marketing Management  Textual Documents 

 - 5th ed /   2013. 
 - New York  McGraw-Hill Higher Education 
 - 786. 
<br/><br/><label>ISBN: </label>978-1-25-902641-6   
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/NAM