MONIA MEDINA MONA ,  <br/><br/>
ADVERTISING MANAGEMENT (CONCEPTS &CASES )  Textual Documents  
MONIA MEDINA MONA ,  
 - new delhi  Tata Mc Graw hill 
 - 417 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Index Terms: </label>marketing