RAMASWAMY V S ,S NAMAKUMARI <br/><br/>
MARKETING MANAGEMENT:PLANNING,IMPLEMENTATION & CONTROL 

 - 1998 
 - MIRAJ  MACMILLAN INDIA ,NEW DEHLI -  1998 
 - 624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT